{"id":12,"date":"2021-04-27T15:45:41","date_gmt":"2021-04-27T15:45:41","guid":{"rendered":"https:\/\/thomasknapp.com\/?page_id=12"},"modified":"2022-12-19T21:44:03","modified_gmt":"2022-12-19T21:44:03","slug":"12-2","status":"publish","type":"page","link":"https:\/\/thomasknapp.com\/","title":{"rendered":"Home"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Header” _builder_version=”4.9.4″ use_background_color_gradient=”on” background_color_gradient_start=”#ffffff” background_color_gradient_end=”rgba(0,0,0,0.02)” background_color_gradient_direction=”163deg” background_color_gradient_start_position=”50%” background_color_gradient_end_position=”0%” background_image=”https:\/\/thomasknapp.com\/wp-content\/uploads\/2021\/04\/web-dev-03.png” parallax=”on” animation_style=”fade” locked=”off”][et_pb_fullwidth_header title=”Filling up funnels, crushing KPIs, dominating the SERP, and A\/B testing everything.” button_one_text=”get in touch” button_one_url=”#contact” button_two_text=”more about me” button_two_url=”#about” background_overlay_color=”RGBA(0,0,0,0)” header_image_url=”https:\/\/thomasknapp.com\/wp-content\/uploads\/2022\/12\/edited.png” header_image_url_tablet=”” header_image_url_phone=”” header_image_url_last_edited=”on|desktop” _builder_version=”4.9.4″ title_font=”Lato|900|||||||” title_font_size=”36px” title_line_height=”1.5em” content_font=”||||||||” content_font_size=”16px” content_line_height=”2em” background_color=”rgba(0,0,0,0)” custom_button_one=”on” button_one_text_size=”14px” button_one_text_color=”#ffffff” button_one_bg_color=”#fab005″ button_one_border_width=”12px” button_one_border_color=”rgba(0,0,0,0)” button_one_border_radius=”0px” button_one_letter_spacing=”4px” button_one_font=”|600||on|||||” button_one_icon=”%%24%%” button_one_on_hover=”off” custom_button_two=”on” button_two_text_size=”14px” button_two_text_color=”#fab005″ button_two_bg_color=”rgba(255,255,255,0)” button_two_border_width=”11px” button_two_border_color=”rgba(0,0,0,0)” button_two_border_radius=”0px” button_two_letter_spacing=”4px” button_two_font=”|600||on|||||” button_two_icon=”%%24%%” button_two_on_hover=”off” background_layout=”light” custom_margin=”|||” custom_padding=”||0px||false” child_filter_saturate=”0%” child_filter_contrast=”125%” animation_style=”zoom” animation_intensity_zoom=”-5%” hover_enabled=”0″ title_font_size_tablet=”” title_font_size_phone=”25px” title_font_size_last_edited=”on|desktop” border_radii_image=”on|175px|175px|175px|175px” border_color_all_image=”#fab005″ border_style_all_image=”ridge” box_shadow_style_image=”preset5″ box_shadow_vertical_image=”0px” box_shadow_blur_image=”15px” box_shadow_spread_image=”15px” box_shadow_color_image=”#FAB005″ box_shadow_style_button_two=”preset1″ box_shadow_vertical_button_two=”0px” box_shadow_blur_button_two=”0px” box_shadow_spread_button_two=”2px” box_shadow_color_button_two=”#fab005″ button_one_letter_spacing_hover=”2px” button_two_letter_spacing_hover=”2px” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”2px” button_two_letter_spacing__hover_enabled=”on” button_two_letter_spacing__hover=”2px” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” title_text=”edited” sticky_enabled=”0″]<\/p>\n

Hello! Welcome to my small professional site.<\/p>\n

 <\/p>\n

My primary areas of expertise are paid media advertising <\/strong>and marketing operations<\/strong>.<\/p>\n

 <\/p>\n

I’ve managed millions of dollars in digital advertising budget<\/strong> and have worked on many ‘back-end’ marketing systems<\/strong> for a wide variety of both B2B and B2C companies.<\/p>\n

[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][et_pb_row _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_testimonial author=”Ryder Meehan” portrait_url=”https:\/\/thomasknapp.com\/wp-content\/uploads\/2021\/06\/5d0d19b0e8ded04ee9704257_ryder-photo-1.jpg” _builder_version=”4.9.4″ _module_preset=”default”]<\/p>\n

Thomas has been an incredible contributor and overall a freaking rock star. He is super positive, self-motivated, loves solving challenges, and I know any task we give him that I can count on him to deliver it on time and with excellent quality. I’m fairly certain if we had 20 Thomas’s we could dominate our industry.<\/p>\n

[\/et_pb_testimonial][et_pb_testimonial author=”Michael Ryno” portrait_url=”https:\/\/thomasknapp.com\/wp-content\/uploads\/2021\/06\/1566360256083.jpg” _builder_version=”4.9.4″ _module_preset=”default”]<\/p>\n

I had the pleasure to manage Thomas in a fast paced, client-facing SEM role. It didn’t take long to realize that Thomas is a rare, very hardworking individual early in an extremely promising career. His hunger for knowledge and his ability to soak up new information ensure that he will be a success on any marketing team. Given the opportunity, I would undoubtedly hire Thomas again<\/p>\n

[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” module_id=”about” _builder_version=”4.9.4″][et_pb_row column_structure=”1_3,2_3″ custom_padding_last_edited=”on|phone” _builder_version=”4.9.4″ custom_margin=”|||” custom_padding=”3px|0|100px||false|false” custom_padding_tablet=”|0vw||” custom_padding_phone=””][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.4″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”52px” header_3_font=”Lato|900|||||||” header_3_font_size=”43px” header_3_line_height=”1.5em” header_4_font=”Lato|700||on|||||” header_4_text_color=”rgba(12,12,12,0.27)” header_4_font_size=”13px” header_4_letter_spacing=”3px” header_4_line_height=”1.8em” module_alignment=”center” header_3_font_size_tablet=”” header_3_font_size_phone=”25px” header_3_font_size_last_edited=”on|desktop” locked=”off”]<\/p>\n

I know what I’m doing.<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.4″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_3_font=”Lato|900|||||||” header_3_font_size=”35px” header_3_line_height=”1.5em” header_4_font=”Lato|700||on|||||” header_4_text_color=”rgba(12,12,12,0.27)” header_4_font_size=”13px” header_4_letter_spacing=”3px” header_4_line_height=”1.8em” header_3_font_size_tablet=”” header_3_font_size_phone=”25px” header_3_font_size_last_edited=”on|desktop” locked=”off”]<\/p>\n

Marketing Operations Accomplishments<\/strong><\/p>\n

    \n
  • Developed custom alert system that automatically tracked and notified sales reps when their leads interacted with enough marketing material.<\/li>\n
  • Developed and implemented custom lead scoring and model.<\/li>\n
  • Created and launched email nurture automation\/workflows.<\/span><\/li>\n
  • Deployed system to increase lead-to-account match rates.<\/li>\n
  • Developed many custom reporting dashboards, combining metrics from multiple sources.<\/li>\n<\/ul>\n

    \u00a0 Paid Media Accomplishments<\/strong><\/p>\n

      \n
    • Personally managed over $3,000,000 in digital advertising budget.<\/li>\n
    • Decreased cost\/lead by ~20% over a 2-month period for a B2B client<\/li>\n
    • Decreased poor quality lead volume by ~40% and developed a system to monitor and improve lead quality during the 1st month of a B2B client’s onboarding.<\/li>\n
    • Decreased cost\/lead by over 25% practically overnight by launching a new (more sophisticated) targeting strategy.<\/li>\n
    • Gradually increased lead quality by 15% over the course of 6 months through data-driven optimizations.<\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ custom_padding_last_edited=”on|phone” _builder_version=”4.9.4″ custom_margin=”|||” custom_padding=”3px|0|1px||false|false” custom_padding_tablet=”|0vw||” custom_padding_phone=””][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.4″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_3_font=”Lato|900|||||||” header_3_font_size=”43px” header_3_line_height=”1.5em” header_4_font=”Lato|700||on|||||” header_4_text_color=”rgba(12,12,12,0.27)” header_4_font_size=”13px” header_4_letter_spacing=”3px” header_4_line_height=”1.8em” module_alignment=”center” header_3_font_size_tablet=”” header_3_font_size_phone=”25px” header_3_font_size_last_edited=”on|desktop” locked=”off”]<\/p>\n

      …And I’ve been doing it long before it was my profession.<\/h3>\n

       <\/p>\n

       <\/p>\n

      [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.4″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_3_font=”Lato|900|||||||” header_3_font_size=”35px” header_3_line_height=”1.5em” header_4_font=”Lato|700||on|||||” header_4_text_color=”rgba(12,12,12,0.27)” header_4_font_size=”13px” header_4_letter_spacing=”3px” header_4_line_height=”1.8em” header_3_font_size_tablet=”” header_3_font_size_phone=”25px” header_3_font_size_last_edited=”on|desktop” locked=”off”]<\/p>\n

      I’ve been a digital marketer since I was 9 years old. Yes, really. Here’s a timeline of my (very) early digital ambitions:<\/p>\n

        \n
      • My first of many WordPress site’s was created at 9 years old.<\/li>\n
      • When I was 12, I drove users to my (profitable) Minecraft server using Google Ads. (Back when it was “AdWords” and the CPCs were like ~$0.09… Good times)<\/li>\n
      • At 13, I designed (using Adobe PS & AE) and sold animated GIF banners for use in advertisements and promotions.<\/li>\n
      • When I was 14, I created an SEO-based website that had hundreds of thousands of visitors from organic sources.\u00a0<\/strong><\/li>\n
      • At 17, I owned 2 online eCommerce businesses, one of which solely relied on Facebook ads for traffic.<\/strong><\/li>\n
      • When I was 19, I owned a private label Airsoft company and sold products both in person and on Amazon.com (through the FBA program).<\/li>\n<\/ul>\n

        Although I didn’t realize it until much later, I’ve been involved in digital marketing for pretty much my entire life.<\/p>\n

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